Hi, my name is Kristina.

I’m a freelance UX/UI Designer with a marketing background specializing in Shopify & Webflow.

What I do

UX/UI Design

Need help with designing your website? I can create beautiful website designs based on your content, or redesign old websites to improve your conversions or achieve your business goals.

Shopify Design & Setup

Are you an eCommerce store owner? I can help you design & build fully custom landing pages, product & collection pages. Please visit my agency website. We also help build new stores.

Webflow Design & Development

Need a fully custom website for yourself or your business? I create beautiful and unique designs to meet your goals and target audience, and then build them in Webflow.

Latest projects

One-page Personal Website for Freelance Marketer, Nicole Warshauer

Website Design, Webflow Build

This was a fully custom website that I designed from scratch in Figma, and then built in Webflow. The aim was to have a friendly, yet professional vibe. The site is very fast—with a Google Pagespeed score of 99 for desktop and 92 for mobile.

eCommerce Website Redesign for Premium Skin Nutrition Brand, Love Amy Skin

eCommerce Design, Shopify Build

A complete redesign of an existing Shopify store founded by award-winning skincare and conscious beauty expert, Amy Wall.

The emphasis was on storytelling, with pages introducing Amy and her vision, and then leading to two goals: helping customers learn more about the products, and introducing them to Amy’s in-person beauty services.

Recent Dribbble shots

About me

I wasn’t always a designer. In a previous chapter of my life I worked for large tech companies as a director of marketing - managing a marketing team of over 50 people.

In 2019, I quit my job, became a freelance designer and co-founded Alioned Agency. I wanted to help small businesses find their voice and establish a professional but friendly online presence. I love that my work really makes a difference for entrepreneurs and family-owned businesses.

All my design work passes through the lens of my experience as a marketer. I call it marketing design. It’s about analyzing the effectiveness of a design using objective marketing data - not just opinion.

eCommerce is a field where this is especially effective. I love that a thoughtful redesign can directly increase a store's revenue. Check out my article: Designing for Conversions.

I love good design, photography, wine, travel, sport, languages and books

Certified with

If you need Shopify help

I run Alioned Agency, together with my boyfriend, Eduard (a web developer). It’s just the two of us, and we help small Shopify stores with setup, customizations, redesigns, and ongoing support. To see everything we have to offer, please visit our website.

Just say hi.

I am always open to discuss your project, improve your online presence or help with your UX/UI design challenges.

Email me at
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.